Understanding how Internet users search for content on the Internet is critical to a brand’s success. Keyword domains, which are intuitive and category-defining, can capture high volumes of online traffic that provide valuable impressions and sales opportunities.

DigitalDNA specializes in developing tailored keyword domain name strategies for brand owners. By pinpointing which keyword domains are the most valuable, DigitalDNA helps businesses optimize their online presence.

DigitalDNA’s valuation process revolves around analyzing a domain name from both a quantitative and qualitative perspective and synthesizing those analyses to generate a realistic value range.