Expertise and Quantifiable Results

DigitalDNA specializes in developing tailored digital strategies and providing acquisition and divestiture advisory services to help clients create and maintain the best digital asset portfolios for their business.

DigitalDNA partners with clients to pinpoint, acquire and leverage the digital properties that will yield the maximum potential return on investment (ROI), while at the same time helping clients sell properties that are no longer important to their company’s branding efforts. With its finger on the pulse of the digital space, DigitalDNA advises brand owners on how to optimize their online presence as opportunities become available.

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The Competitive Edge

If developed by an appropriate developer with sufficient know-how, the right digital asset will provide instant and significant competitive advantages. Category-defining domain names as well as websites, web portals and web-based businesses built around such names have the ability to position their owners at the forefront of the online space pertaining to relevant content.

Category-defining properties offer effective and cost-efficient ways to capture browsers searching for corresponding content. Those who correctly leverage category-defining properties clearly stand apart from their peers online and can position themselves as the leading authority on relevant content, products or services.

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Qualitative and Quantitative Analysis

By combining research of brands, businesses and industries with extensive experience in the digital space, DigitalDNA is able to provide realistic valuations of digital assets. DigitalDNA’s valuation process revolves around analyzing a property from both a quantitative and qualitative perspective and then combining the analyses to generate a value range for that property.

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