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The DigitalDNA Team
The Internet is a constantly changing landscape. In the past few years alone, the number of users online, the amount of commerce conducted on the Internet, what the Internet is used for, and most importantly how Internet users interact with content has changed dramatically. We have seen a significant shift towards the use of direct navigation—the practice by which an Internet user types a search term in the form of a domain name directly into the Web browser address bar—which has in turn changed and will continue to change the way that brand owners must market and position themselves online.
DigitalDNA uses its expertise to advise clients on how to best optimize the unbranded keyword domain name space.
Expertise and Quantifiable Results
DigitalDNA specializes in developing tailored keyword domain name strategies for brand owners and providing domain acquisition and divestiture advisory services to help clients create and maintain the best domain name portfolios for their business.
DigitalDNA partners with clients to pinpoint, acquire and leverage the keyword domain names that will extract the maximum potential return on investment (ROI), while at the same time helping clients sell keyword domain names that are no longer important to their company’s branding efforts. With its finger on the pulse of the domain name space, DigitalDNA advises brand owners on how to optimize their online presence as opportunities become available.
The Competitive Edge
If developed by an appropriate company with sufficient know-how, the right domain name will provide instant and significant competitive advantages. Category-defining domain names in particular have the ability to position their owners at the forefront of the online space pertaining to relevant content.
Category-defining keyword domain names offer effective and cost-efficient ways to capture the bulk of browsers searching for this specific content. Certain domains are capable of delivering irreplaceable dominance, instant credibility and maximum findability to their owner. Those who correctly leverage category-defining domain names clearly stand apart from their peers online and can position themselves as the leading authority on relevant content, products or services.
Qualitative and Quantitative Analysis
Combining thorough research of brands, businesses and industries with extensive experience in the domain name space, DigitalDNA is able to provide realistic valuations of keyword domain names. DigitalDNA’s valuation process revolves around analyzing a domain name from both a quantitative and qualitative perspective and then combining the analyses to generate a value range for that domain name.