Domain Valuation

DigitalDNA's valuation process revolves around analyzing a domain name from both a quantitative and qualitative perspective and then combining the analyses to generate a realistic value range.

Our quantitative valuation process is based upon metrics such as traffic, advertising costs and click-through rates. Our qualitative valuation process is based upon valuing keyword strength, related industry status, commercial usability, brandability and marketability—in other words, is the domain name intuitive and recallable? Will it establish its owner as a leader in his or her field in the minds of Internet users?

There are numerous intangible factors that come into the consideration when valuing a domain name. The bottom line is that domain names are worth what someone is willing to pay for them. DigitalDNA helps educate domain owners on the potential value of their names and domain buyers on different ways that they will be able to extract value from a name through various business scenarios. As a trusted partner, DigitalDNA will always advise both buyers and sellers from a long-term perspective, making buyers aware of valuable domain opportunities and providing sellers with an honest assessment of their asset's value.