Knowledge Center
Domain names are the real estate of the 21st century—location is everything. A category-defining keyword domain name has a certain intrinsic value which is derived from:
- Its ability to evoke Trust and project Consumer Confidence
- Its strength as a Brand
- Its Commercial usability
- Its ability to capture intuitive type-in Traffic
- Its Uniqueness and ability to Resist Dilution
- Its Simplicity; is it Recallable?
