Category-defining digital assets have a certain intrinsic value which is derived from:
- Ability to evoke trust and project consumer confidence
- Strength as a brand
- Commercial usability
- Ability to capture intuitive type-in traffic
- Uniqueness and ability to resist dilution
- Simplicity and ability to be easily recalled
When properly leveraged, a strong category-defining domain name can capture large volumes of online traffic, thereby driving revenue and increasing online brand presence. Here's how.