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Domain names are the real estate of the 21st century—location is everything. A category-defining keyword domain name has a certain intrinsic value which is derived from:

  • Its ability to evoke Trust and project Consumer Confidence
  • Its strength as a Brand
  • Its Commercial usability
  • Its ability to capture intuitive type-in Traffic
  • Its Uniqueness and ability to Resist Dilution
  • Its Simplicity; is it Recallable?

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