Category-Defining Keyword Domains
Examples of Brand Owners Making Strategic Investments in Category-Defining Unbranded Keyword Domain Names
- Contacts.com (1800 Contacts)
- EyeCare.com (1 800 Contacts)
- ContactLenses.com (1 800 Contacts)
- Glasses.com (1800 Contacts)
- Flowers.com (1800 Flowers)
- InfantFormula.com (Abbott Labs)
- RA.com (Abbott Labs)
- Director.com (Adobe)
- Flash.com (Adobe)
- Aluminum.com (Alcoa)
- Checking.com (Amtrust)
- HomeEquity.com (Amtrust)
- Games.com (AOL)
- AcidReflux.com (AstraZeneca)
- GERD.com (AstraZeneca)
- Mobile.com (AT&T)
- AutoRental.com (Avis Budget)
- RentaCar.com (Avis Budget)
- Loans.com (Bank of America)
- Book.com (Barnes & Noble)
- Books.com (Barnes & Noble)
- Archery.com (Bass Pro Shops)
- Hunting.com (Bass Pro Shops)
- Aspirin.com (Bayer)
- Impotence.com (Bayer)
- MultipleSclerosis.com (Bayer)
- Tuna.com (Bumble Bee Foods)
- Platinum.com (CA)
- Security.com (CA)
- Soups.com (Campbell Soup Co.)
- Auto.com (Cars.com)
- Car.com (Cars.com)
- Warehouse.com (CDW)
- Finance.com (Citigroup)
- Mortgage.com (Citigroup)
- StudentLoan.com (Citigroup)
- Burgers.com (CKE Restaurants)
- Bleach.com (Clorox)
- Grease.com (Clorox)
- Salad.com (Clorox)
- Computers.com (CNET)
- Download.com (CNET)
- Downloads.com (CNET)
- Gaming.com (CNET)
- Help.com (CNET)
- Labs.com (CNET)
- MP3.com (CNET)
- News.com (CNET)
- Radio.com (CNET)
- Search.com (CNET)
- Store.com (CNET)
- TV.com (CNET)
- Incontinence.com (ConvaTec)
- Checks.com (Deluxe)
- Malts.com (Diageo)
- Rum.com (Diageo)
- Scotch.com (Diageo)
- Animal.com (Discovery Comm.)
- Family.com (Disney)
- Video.com (Disney)
- Beauty.com (Drugstore.com)
- IceCream.com (Dreyer's)
- Gossip.com (E! Online)
- Pipeline.com (EarthLink)
- ADHD.com (Eli Lilly)
- BipolarDisorder.com (Eli Lilly)
- Fleas.com (Eli Lilly)
- RentalCar.com (Enterprise Rent-A-Car)
- VirusProtection.com (F-Secure)
- Movie.com (Fandango)
- Movies.com (Fandango)
- 401k.com (Fidelity)
- Funds.com (Fidelity)
- Retire.com (Fidelity)
- Snacks.com (Frito-Lay)
- Florist.com (FTD)
- WholeLifeInsurance.com (Guardian)
- AutoLeasing.com (GE)
- CarLeasing.com (GE)
- Women.com (GE)
- ReInsurance.com (General Re)
- Asthma.com (GSK)
- Bipolar.com (GSK)
- Depression.com (GSK)
- Diabetes.com (GSK)
- Heartburn.com (GSK)
- HeartHealth.com (GSK)
- Helix.com (GSK)
- Osteoporosis.com (GSK)
- Reflux.com (GSK)
- RestlessLegs.com (GSK)
- SkinInfection.com (GSK)
- Sleeplessness.com (GSK)
- ToothBrush.com (GSK)
- Acne.com (Guthy-Renker)
- Easter.com (Hallmark)
- Greetings.com (Hallmark)
- Stores.com (Hammacher Schlemmer)
- PantyHose.com (Hanes)
- Casinos.com (Harrah's)
- Game.com (Hasbro)
- Motorcycles.com (Honda)
- Scooters.com (Honda)
- Chips.com (Intel)
- Netbook.com (Intel)
- PC.com (Intel)
- Apps.com (Intuit)
- Banking.com (Intuit)
- Baby.com (J&J)
- Cancer.com (J&J)
- Cholesterol.com (J&J)
- GetWell.com (J&J)
- Hepatitis.com (J&J)
- Obesity.com (J&J)
- Pregnancy.com (J&J)
- ThePill.com (J&J)
- WomansHealth.com (J&J)
- Gift.com (JCPenney)
- DrySkin.com (Kao Brands)
- CreamCheese.com (Kraft)
- Dessert.com (Kraft)
- Mayonnaise.com (Kraft)
- Pickles.com (Kraft)
- TennisShoes.com (K-Swiss)
- DryWall.com (Lafarge)
- Baking.com (Land O' Lakes)
- RE.com (LendingTree.com)
- RealEstate.com (LendingTree.com)
- Floors.com (Mannington Mills)
- PetCare.com (Mars)
- FirstAid.com (McAfee)
- Construction.com (McGraw-Hill)
- Sweets.com (McGraw-Hill)
- Flu.com (MedImmune)
- Back.com (Medtronic)
- Pacemakers.com (Medtronic)
- BoneLoss.com (Merck)
- CervicalCancer.com (Merck)
- Alzheimers.com (Merck Serono)
- Fertility.com (Merck Serono)
- Word.com (Merriam-Webster)
- GPS.com (Microsoft)
- Juice.com (Microsoft)
- Economy.com (MIS Quality Management)
- Navigation.com (Navteq)
- Vitamins.com (NBTY)
- Meals.com (Nestlé)
- LifeInsurance.com (Northwestern Mutual)
- AlzheimersDisease.com (Novartis)
- GenitalHerpes.com (Novartis)
- RespiratoryHealth.com (Novartis)
- Shingles.com (Novartis)
- Lettuce.com (Nunes Co.)
- Salads.com (Nunes Co.)
- Vegetables.com (Nunes Co.)
- Winery.com (NY Times)
- OfficeSupplies.com (Office Depot)
- School.com (Office Depot)
- Retail.com (Oracle)
- Sales.com (Oracle)
- Lodging.com (Orbitz)
- Trip.com (Orbitz)
- Cavities.com (P&G)
- Clean.com (P&G)
- Conditioner.com (P&G)
- Dandruff.com (P&G)
- DentalCare.com (P&G)
- Dentures.com (P&G)
- Dish.com (P&G)
- Dishes.com (P&G)
- Laundry.com (P&G)
- Nails.com (P&G)
- ShowerGel.com (P&G)
- Toothpaste.com (P&G)
- Towels.com (P&G)
- Coffee.com (Peet's Coffee)
- DogFood.com (PetSmart)
- Dogs.com (PetSmart)
- Pet.com (PetSmart)
- Pets.com (PetSmart)
- Arthritis.com (Pfizer)
- Vitamin.com (Pharmavite)
- SemiConductors.com (Philips)
- Speech.com (Philips)
- Pharma.com (Purdue Pharma)
- FundRaising.com (Reader's Digest)
- Film.com (Real Networks)
- RheumatoidArthritis.com (Roche)
- Weightloss.com (Roche)
- Dictionary.com (RR Donnelley & Sons)
- Reference.com (RR Donnelley & Sons)
- Thesaurus.com (RR Donnelley & Sons)
- Allergy.com (Sanofi-Aventis)
- Hypertension.com (Sanofi-Aventis)
- Influenza.com (Sanofi-Aventis)
- Parkinsons.com (Sanofi-Aventis)
- Stroke.com (Sanofi-Aventis)
- Vaccines.com (Sanofi-Aventis)
- IcedCoffee.com (Sara Lee)
- Ticks.com (SC Johnson)
- AllergyRelief.com (Schering-Plough)
- Food.com (Scripps Networks)
- Beds.com (Select Comfort)
- LNG.com (Sempra Energy)
- Benzene.com (Shell)
- Ultrasound.com (Siemens)
- Gasoline.com (Speedway SuperAmerica)
- Network.com (Sun Microsystems)
- ServiceProvider.com (Sun Microsystems)
- Shades.com (Sunglass Hut)
- Educate.com (Sylvan Learning)
- Van.com (Symantec)
- Gout.com (Takeda)
- Trademark.com (Thomson)
- Lasik.com (TLC Vision)
- Jobs.com (TMP Worldwide)
- Toys.com (Toys R’ Us)
- Reservations.com (Travelocity)
- Vacations.com (Travelocity)
- AntiVirus.com (Trend Micro)
- Trailer.com (U-Haul)
- BakingSoda.com (Unilever)
- Eat.com (Unilever)
- MouthWash.com (Unilever)
- Sauce.com (Unilever)
- Softener.com (Unilever)
- Soup.com (Unilever)
- Data.com (United Business Media)
- Plaster.com (USG)
- Bras.com (Warnaco)
- Underwear.com (Warnaco)
- Weather.com (Weather Channel)
- Weddings.com (WeddingChannel.com)
- ConsumerFinance.com (Whirlpool)
- FoodProcessors.com (Whirlpool)
- TrashCompactor.com (Whirlpool)
- Ammunition.com (Winchester)
- DrugFacts.com (Wolters Kluwer)
- ColorPrinters.com (Xerox)
- Documents.com (Xerox)