Valuation

DigitalDNA's valuation process revolves around analyzing a digital asset from both a quantitative and qualitative perspective and then combining the analyses to generate a realistic value range.

Our quantitative valuation process is based upon metrics such as traffic, advertising costs and click-through rates. Our qualitative valuation process is based upon valuing keyword strength, related industry status, commercial usability, brandability and marketability. This approach enables us to determine if a domain name, website, web portal or web-based business will be able to establish its owner as a leader in his or her field in the minds of Internet users.

There are numerous intangible factors that come into the consideration when valuing these assets. DigitalDNA helps educate digital asset owners on the potential value of their properties and buyers on different ways that they will be able to extract value from the assets through various business scenarios. As a trusted partner, DigitalDNA will always advise both buyers and sellers from a long-term perspective, making buyers aware of valuable domain opportunities and providing sellers with an honest assessment of their asset's value.